Herts County Council has apologised after a sign reading “Taking an old bag for a ride” was displayed on the side of a bus used to transport pensioners. The sign was part of Sainsbury’s latest ad campaign, which encourages shoppers to reuse carrier bags.
The council agreed to remove it from its “Dial a Ride” service after a 75-year-old passenger complained. The pensioner said: “It can’t be just me that finds it upsetting to read such unpleasant words on a bus designed to help elderly people.” Actually, love, it was just you. Nobody else complained.
I can imagine my mum enjoying the joke so much she would have had her picture taken sitting behind the sign. I mean, even the Duchess of Cornwall had a giggle when she was photographed carrying a canvas shopper bearing the slogan "I'm an old bag from Deptford". (See the pic here)
As they get older, some people seem to lose the ability to laugh at themselves. I pray to the spirit of Victor Meldrew that I'm not one of them.
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